strategy | planning | market research
We are happy to work with clients right from the start, by defining strategy before we get into the detail of marketing, communications and business development. In fact, these are often the most rewarding partnerships that have the best Return on Investment. Our experience and objectivity can help you determine the right objectives - achievable yet sufficiently ambitious.
David has a particular knack of selecting the right tools from his large business and corporate experience to guide smaller businesses. He has excellent experience in all aspects of business planning and strategy and can offer solutions in the following areas.
- strategy formulation - including all forms of preparation and research, including workshops with senior leadership team (including all planning tools such as SWOT, PESTLE, Ansoff Matrix)
- setting vision, mission, values - workshops
- strategy on a page - a technique that includes high level strategy, the formulation of all "action areas", as well as personal action plans in template format (who, what, when), plus advice on monitoring systems
- full business planning documentation to record the strategy - perhaps for use in investment planning, or to inform a sale of the business or the exiting process by the owner
- international growth planning - exporting, including market entry strategy, market research, channel to market.
whisper marketing also offers a full market research service, primarily through an alliance with Oxford Research Associates, founded by Andy Grout. All aspects of research and insight discovery are covered, from desk research to customer satisfaction research, through to product and proposition testing, all delivered with the most up-to-date methodologies and online and mobile media where possible.
Meanwhile, Caroline is a specialist b2b market research consultant, with wide ranging skills in project management, selling (including syndicated and multi-client), interviewing of senior, and technical executives, questionnaire design, report writing, editing & proof reading.
Research is now more affordable than ever, and with David, Caroline & Andy, you will be sure of a very high standard of recommendations and future planning ideas to make it an investment with rapid payback.