whisper marketing

the blog - sharing news and opinions

Posted 77 weeks ago
Posted 78 weeks ago
Posted 79 weeks ago
<p>Excellent marketing. By chance or deliberate?</p>

Excellent marketing. By chance or deliberate?

Posted 82 weeks ago
Posted 93 weeks ago

Long term strategy versus short term wins for shareholders?

Great story developing to showcase the battleground for large business these days.  Unilever - a business moving even more towards long term sustainable, and ethically strong positioning - resists purchase by the highly profitable Kraft Heinz, that is making far less effort to get a better balance of health foods or develop strong CSR credentials.  Unilever is now forced to carry out a brand review to put the fear of God into its business and grab some short term cash to appease the twitchy shareholders.  One to watch with interest.

Posted 93 weeks ago
<p>Oh good.</p>

Oh good.

Posted 97 weeks ago
Posted 99 weeks ago
Posted 99 weeks ago

Content marketing?

Gasman under pressure over Bowie tribute

Gasman under pressure over Bowie tribute http://www.bbc.co.uk/news/blogs-trending-38573232
Posted 99 weeks ago