whisper marketing

the blog - sharing news and opinions

Amazon confident after £10.7bn acquisition of Whole Foods Market

Posted 77 weeks ago

Andrew Willshire: 'It's time to embrace marketing as a cost not an investment' - Marketing Week

Posted 78 weeks ago

Free market or managed market?

Posted 79 weeks ago

Excellent marketing. By chance or deliberate?

Posted 82 weeks ago

Anti marketing and anti brand?

Posted 93 weeks ago

Long term strategy versus short term wins for shareholders?

Great story developing to showcase the battleground for large business these days. Unilever - a business moving even more towards long term sustainable, and ethically strong positioning - resists purchase by the highly profitable Kraft Heinz, that is making far less effort to get a better balance of health foods or develop strong CSR credentials. Unilever is now forced to carry out a brand review to put the fear of God into its business and grab some short term cash to appease the twitchy shareholders. One to watch with interest.

Posted 93 weeks ago

Oh good.

Posted 97 weeks ago

dunnhumby shows companies the way forward

Posted 99 weeks ago

Daily Research News Online no. 23813 - UCL and dunnhumby Unveil Brand-Switch Predictor

Posted 99 weeks ago

Content marketing?

Gasman under pressure over Bowie tribute

Gasman under pressure over Bowie tribute http://www.bbc.co.uk/news/blogs-trending-38573232

Posted 99 weeks ago