the blog - sharing news and opinions
Excellent marketing. By chance or deliberate?
Long term strategy versus short term wins for shareholders?
Great story developing to showcase the battleground for large business these days. Unilever - a business moving even more towards long term sustainable, and ethically strong positioning - resists purchase by the highly profitable Kraft Heinz, that is making far less effort to get a better balance of health foods or develop strong CSR credentials. Unilever is now forced to carry out a brand review to put the fear of God into its business and grab some short term cash to appease the twitchy shareholders. One to watch with interest.